I love a bottle of plonk. Or even a glass or two if I’m intending to stay awake for more than an hour or two. At heart I’m a real ale man who still likes a crafty can of generic lager but given the ease of supping a large glass of vino, you’ll often see me cracking open a bottle of wine of an evening. I’m just that middle class.
The thing is, what with all the tax and duty and stuff, cheap wine is looking increasingly like a really really bad idea. Did you know on a bottle of wine that the supermarket sells for £3.99 has £2.36 on VAT and duty? That leaves a paltry £1.63 for the supermarket to make it’s profit, the shipping and freight and the winemaker to make the stuff. Let’s face it, with the best will in the world that’s going to be a crap wine isn’t it? It’s under half of the sodding retail price for goodness sake.
But if you spend two quid more, £6 instead of £4, the amount available for the supermarket to make it’s profit, the shipping and freight and the winemaker to make the stuff increases dramatically to £3.31. Paying an extra two quid for a bottle of wine actually doubles the amount of money available for the production of it. In maths terms, a 50% increase in your expenditure results in a 100% increase in the value of the wine. How can you afford not to spend more?
I can’t help but think that a bottle of wine that has the potential to have twice the available spend in it is going to be better but what it does highlight to me is how much manky evil is probably in a £3.99 bottle. I’m sure if you chill it enough, like you do with crap lager, it will taste okay but that’s not really the point is it?